Creating a branded identity has never been both harder and easier. With infinite options available at the click of a button, it can be overwhelming to find a way to narrow down those endless possibilities. This was one of two core challenges in developing a new identity to reflect a portfolio of professional work: how do you craft a personal mark that captures who you are in a constantly shifting landscape?
Being an imperfect human, the imperfections of image diffusion seemed like a good direction to go in when considering a living logo concept. This study, mostly written, won't be updated until the site the identity was created for is live.